Nick is an experienced technologist and entrepreneur living in Palo Alto, CA. Recently, Nick co-founded GinzaMetrics, an enterprise-class marketing analytics platform that helps brands drive more traffic and increase revenue from SEO. Before that Nick lead an Advanced Technology team in the defense industry to develop custom ad hoc 4g mobile networks based on specific US Special Forces wartime tactical requirements. His main interest is leveraging analytics to drive effective business decision making. He has international experience as a co-founder and technologist in Poland, The Netherlands, Israel, India, and the USA.